Topic: Handicrafts – Hastshilp Vikas Yojana
Topic in Syllabus: Indian Economy
The Government launched the Ambedkar Hastshilp Vikas Yojana (AHVY) in the year 2001-2002 to empower and develop artesian into a well-organized market.
Ambedkar Hastshilp Vikas Yojana:
- It is one of the component of National Handicraft Development Programme for development and promotion of Handicrafts Sector.
- It is a cluster specific schemein which Government has identified and adopted 90 clusters covering aspirational districts, women clusters, weaker section and export potential clusters.
- These clusters will be transformed in a time period of 3 years by ensuring self-sustainment of the Self Help Groups/artisans of these clusters.
Features of the scheme:
- Design & Technology Upgradation
- Human Resource Development
- Direct Benefit to Artisans
- Infrastructure and Technology Support
- Research and Development
- Marketing Support & Services
Handlooms and Handicrafts:
- Handloom provides employment to more than 43 lakh Weaversand other associated people directly and indirectly.
- In Non-agricultural Season Handicrafts and Handlooms provide subsidiary employmentto their practitioners.
- They also help in getting social recognitionto the respective producer community and thereby in maintaining social stability and harmony in the rural society. They exhibit the glory of their native places.
- Preventing Migrationof artisans, weavers and small-marginal farmers from rural to urban areas is their contribution in the rural economy.
- Consumers changing preferences
- Challenges from the international market
- Availability of low cost alternative
- Lack of interest in the younger generation process chain the traditional craftsmanship
- National Handloom development programme– It is an umbrella scheme consisting of two major components – overall development of the Handloom sector and welfare of the Handloom Weavers.
- Weavers Mudra scheme– Concessional credit scheme for the Weavers was launched in the year 2015. Under the scheme loans are provided at concessional rate of 6% for a period of 3 years.
- Apart from production, marketing assistance is also provided directly to the Weavers or through Agencies like state Handloom Corporationwith a view to link the buyers and sellers and does encourage direct marketing.
- In order to expand the Handloom market with the help of modern technology 21 leading e commerce companies have been engaged for online marketing of Handloom products.
- BunKar Mitrahelpline was introduced in the year 2017 as a solution to Weavers professional queries.
- Sankulis the art cum trade centre and crafts museum dedicated to the public in September 2017 to provide standard marketing facilities to the Weavers and artisan.
- The Indian Handloom brand (IHB)initiative to create market for premium Handloom products. It includes measures like widespread awareness and brand building activities.
- Handloom Markwas launched to assure quality and genuineness of Handloom products to the consumers.
- Enterprise resource planning (ERP)system and e-Dhaga mobile app may also be named in the context of use of technology in this traditional domain.
- Sant Kabir award, national Award and national merit certificateare some of the motivational efforts to encourage the rivers and their younger generation to sustain their ancestral livelihoods.
- As a long term measure, professional courses in Handloom Technology have been introduced through six Central Indian Institutes of Handloom Technology.
- Mahatma Gandhi Bunker Bima Yojanaand Health Insurance Scheme are significant among the Welfare measures for the Weavers.
- The National Handicrafts Development Programmestrives for integrated development of handicraft sector.
- Comprehensive Handicrafts cluster Development Scheme has three fold objectives and infrastructure development, technology upgradation, human resource development and development and marketing support and services.
- Handicraft marka Trademark certification to ensure authenticity of the product and to provide collective identity to the artefacts.
- Pehchanaims at facilitating artisans smooth access to their due benefits
To address the challenges being faced by handloom and handicrafts industries, Govt. of India is implementing which of the following schemes for Handloom Sector?
a. Yarn Supply Scheme (YSS)
b. Ambedkar Hastshilp Vikas Yojana
c. Research & Development Scheme
d. Mega Cluster Scheme